Blog Block

We are constantly updating our blog, so make sure you check back often to see what everyone is talking about.

Monday, April 25, 2016 - 12:16pm

We all know that images make the difference between a mediocre webpage and one that really commands the attention of your readers. But, if your primary method of finding images involves right-clicking and downloading an image from Google search results, a cease-and-desist email from a...

Wednesday, March 30, 2016 - 1:07pm

happypassover_0.pngFrom reading the Four Questions to finding the afikomen, Passover is a dynamic, kid-centric celebration. But Seders can be long and Passover cereal just isn't...

Wednesday, March 9, 2016 - 8:52am

writingfortheweb.jpgCreating effective online content doesn’t need to be difficult, but it does requires a different approach than when writing for a printed publication like your...

Wednesday, March 2, 2016 - 9:18am

Email marketing is a fantastic way to share information and engage with your members. However, your audience’s inboxes are already stuffed with dozens of emails a day. Your messages are...

Tuesday, February 23, 2016 - 3:33pm

We all know it is more than a fad. Facebook is here to stay as both a social networking site and a social marketing tool. When used effectively, Facebook can help you build community, better understand your members, and engage them in deeper and more meaningful ways. Below are some...

Wednesday, February 17, 2016 - 1:18pm

In the non-profit and synagogue world, philanthropy and member engagement are the keys to success.

Securing enough donations is not an easy task, especially in this challenging economy. If your website does not support online fundraising activities, you should...

Wednesday, February 3, 2016 - 11:30am

welcome_mat.jpgYour website is the front door for prospective members. They may have heard about your synagogue from their real estate agent, from new friends at a party or from a...

Wednesday, January 27, 2016 - 10:42am

Your website should be a strong, prosperous and engaging online home for your community. Your members and prospective members need reasons to visit your website and return again and again to ensure that your digital portal is doing its job. After exploring your Google Analytic data,...

Wednesday, January 13, 2016 - 10:56am

By Judy Alexander

Throughout my twenty-year tenure of serving as an educator in my local Jewish community, I’ve found one thing that ensures success for Jewish educators: building strong relationships with parents. Jewish educators and parents must work together...

Wednesday, January 6, 2016 - 12:42pm

In 2016, Jewish organizations need to focus on reaching the many different demographics found within their communities. As you continue to strengthen connections among y...

Wednesday, December 16, 2015 - 11:31am

By MJ Lowinger, Engagement Associate

Members of today's millennial generation are constantly breaking molds and seeking new trends. Learning how to engage and connect with this cohort is critical. Jewish organizations want to attract young adults between the ages...

Wednesday, November 18, 2015 - 12:05pm

Your website is your organization's online home. And e-mail marketing is the bridge between your organization's online presence and community. We encourage you to use your weekly emails as a tool to drive your community to your website. However, your audience’s inboxes are already...

Tuesday, November 10, 2015 - 4:47pm

As Hanukkah approaches and the major department stores prepare for their busiest season, it’s important to remain vigilant as a consumer. Online shoppers beware as Internet hoaxes and scam artists are already hard at work. Below are our suggestions on how to protect yourself and your...

Tuesday, November 3, 2015 - 10:15am

As a former community organizer and event coordinator in the young Jewish community, I had to learn the art of how to successfully engage young adults. 

Last winter I held an event at one of the most well-known mountains in New England. I was able to offer discount passes,...

Tuesday, October 27, 2015 - 1:15pm

It’s conference season! We are gearing up to go on the road & we hope that you are too. Before packing your bags, we recommend to have a strategy in place before attending large events. Here are our suggestions on how to maximize your time at conferences and other networking events:

Tuesday, October 20, 2015 - 10:42am

Like most Jewish organizations,  your staff probably has limited time and resources to accomplish everything on your to-do-list. it’s important that staff members use their time wisely to best accomplish your organization’s goal. One cost effective and important task for someone at...

Tuesday, October 13, 2015 - 3:38pm

We've recently launched a website in honor of an organization’s 150th anniversary. What a beautiful way to honor this milestone! However, I often wonder why organizations wait for anniversaries to launch a new website? Do we need special occasions as an excuse for a website refresh? Instead of...

Wednesday, October 7, 2015 - 12:00am

Your online calendar is your organization’s bulletin board. Your online calendar provides a social hub for your community and showcases the vibrancy of your organization to prospective members. It is a tool that can increase revenue, boost community engagement and add value to your...

Tuesday, September 22, 2015 - 12:00am

As most college students move into adulthood and move away from their families, they tend to question religion, beliefs, and their identity. Many students at UVM Hillel tell me “I’m Jewish, but not religious” in a way that makes makes being religious sound like the greatest sin of...

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