Your digital landscape success is all about content.
Think about webpages you frequent daily, such The New York Times, your friends’ Facebook pages, or Haaretz.com. You are accessing these sites because of their content. Now think about your synagogue’s website. Is your content as relevant and engaging? Time and time again I see stale and stagnant content on websites and missed engagement opportunities. Once you have engaged your community with your content, you can begin to foster relationships. A good website is the foundation for relationship building. If you want to build more relationships in your community through your website, you need to begin by creating engaging content. Here are 3 basic content channels you can use to easily build relationships: