As we said last week, the High Holidays are the time when your website and your actual doors will be experiencing the most traffic. It’s important that you make the most out of the heavy traffic so you can keep the momentum going once the holidays come to an end. Here are four more strategies to promote engagement during the High Holidays:
Over the past two weeks, we’ve given suggestions on how you can create a culture of gratitude in your organization. We’ve also shared creative ways you can thank your members and outlined why it’s now more important than ever to thank your members. One particularly important demographic in your community that deserves special attention are the major donors.
Last week, we outlined the importance of thanking your members and offered four creative ways you can thank your community. A good thank yous are much more than good manners: they are a very smart and savvy fundraising strategy.
How often do you give thanks to your members? When was the last time that you told them how grateful you are to have them as part of your community? A thank you for volunteering and a thank you for a contribution goes a long way in building community.
A thriving community is an engaged community. Your ability to enhance the relevancy of Judaism and to engage current and prospective members and your community at large is key to your community’s success. Once engaged, your membership’s participation will grow.
Email marketing is a fantastic way to share information and engage with your members. However, your audience’s inboxes are already stuffed with dozens of emails a day. Your messages are packed with exciting news and important announcements, but getting people to open them can be a challenge. Here are some tips to ensure that your emails get the attention they deserve:
We all know it is more than a fad. Facebook is here to stay as both a social networking site and a social marketing tool. When used effectively, Facebook can help you build your relationships and community, listen more effectively to your members, and engage them in deeper and more meaningful ways.
Your website is the front door for prospective members. They may have heard about your synagogue from their real estate agent when they were shopping for a new home, from new friends at a party or from a colleague at work. And where do they go to check out your synagogue?
Your digital landscape success is all about content.
Think about webpages you frequent daily, suchThe New York Times, your friends’Facebook pages, orHaaretz.com. You are accessing these sites because of their content. Now think about your synagogue’s website. Is your content as relevant and engaging? Time and time again I see stale and stagnant content on websites and missed engagement opportunities. Once you have engaged your community with your content, you can begin to foster relationships. A good website is the foundation for relationship building.
As your partner in security, our goal is to empower you and your community to stay alert online. If your community uses the Jvillage Marketplace to increase your revenue, rest assured that all of these transactions are completely secure.
More and more members of your community are using Twitter, an online social networking service that enables users to send and read short 140-character messages called "tweets.” Are you reaching your community on this platform?
Are you responsible for growing your community's engagement? Are you wanting the results of engagement to be stronger bonds between your members? Are you looking for some simple techniques to begin this process?
Given all the time and effort that goes into building and launching a website, it’s understandable that you might assume it would take care of itself – and you wouldn’t be alone in your expectations. But doing so, would be like failing to keep a fine auto in tune.
In the non-profit and synagogue world, philanthropy and member engagement are the keys to success. Securing enough donations is not an easy task, especially in this challenging economy. These last few weeks of December are a crucial time for fundraising. According to The Chronicle of Philanthropy, more dollars are donated online in the last five days of December than in other three weeks combined. In fact, it's possible for your organization to raise as much as 40% of all donations in December by maximizing your year-end fundraising appeals.
Social media is like driving in Los Angeles: 10 lanes of bumper-to-bumper traffic going every which way in every direction. Everyday another social media platform goes live (Vine, Instagram, Google+, yelp, Blogger) and it is overwhelming to decide which platform to join.
You have a website. It carries all the information about your organization. It provides information about staff, leadership, events, hours of operation. In that regard you’re like most other congregations and organizations.
Your current staffing structure probably changes frequently. We want you to stay protected during these transition times as issues of security can be affected when a staff member or volunteer involved in your website leaves your organization.
The High Holidays are the world series of our religion and all synagogues. Sports teams understand that they can fill their houses of worship (aka: stadiums) if they create a special meaning to bring fans to the stadium.
From a marketing standpoint, the High Holidays can be looked at as a great time to gauge synagogue success. Once again my Synagogue was crowded over the High Holy Days. Sukkot and Simchat Torah were unfortunately not as successful.
Dear Fundraising Expert,
I’m a rabbi at a small Orthodox shul where everyone knows one another. It is difficult to get families to increase their giving when many of their friends may not be. Many people can’t afford to make big gifts. My congregants generally aren’t impressed by the size of others gifts, so status isn’t really a motivating factor. How can I convince members to make bigger gifts?
An Orthodox Rabbi in the Keystone State
Have you ever noticed that during Rosh Hashanah the Torah is adorned in white & some people like to dress in all white in order to feel close to God? It is said that wearing white reminds us of the white robes worn by angels.
The High Holidays are certainly a time when Jews – regardless of their level of engagement or observance – feel most connected to their Jewish selves. It is a time when Jewish organizations of all kinds seek to inspire Jews to step up their involvement and, yes, to possibly make some charitable gifts. But how effectively do organizations design compelling appeals during the High Holidays, especially when so many Jewish organizations are competing for charitable dollars?
You’ve got a book club. You get together every month, you bring in recommendations. You scour books by the same author, books on the same topic, books with similar themes. The phone calls and the emails fly back and forth. There’s got to be a better way! And there is. Pinterest.
Everyday I wake up, I have this internal struggle between my personal Judaism and my desire to make my synagogue a successful home for our Jewish community. In some ways, this is the conflict between heart and head. At this time of year, it is much harder to get into my head and look at the ways the High Holidays can be used to gain greater engagement, greater relationship with our community, but this is exactly the time to be thinking about engagement opportunities -- that lead to new relationships for the coming year.
Before we know it, the High Holidays will be upon us. Take advantage of this time to get your website polished before the rush of the High Holidays. To help you maximize your website, here are 5 easy tips for summer website maintenance:
Online forms, or webforms, are an incredibly valuable engagement tool. From monthly surveys to event registration, online payments, membership dues and sisterhood e-commerce to general inquiries about your synagogue, webforms make your website an interactive experience because they allow staffers to collect valuable data and information from your community, such as the contact information from prospective members.
Spring is a great time to think about growth, to set seasonal goals, and to focus on renewing your love for your community. Just as we remove the chametz from our homes, it is a time to re-focus on our membership engagement ideas and let go of what isn't working in our organizations. Here are a few ways to begin your spring cleaning: