In the non-profit and synagogue world, philanthropy and member engagement are the keys to success. Securing enough donations is not an easy task, especially in this challenging economy. These last few weeks of December are a crucial time for fundraising. According to The Chronicle of Philanthropy, more dollars are donated online in the last five days of December than in other three weeks combined. In fact, it's possible for your organization to raise as much as 40% of all donations in December by maximizing your year-end fundraising appeals.