A new year offers fresh opportunities to develop new relationships while strengthening existing ones. It is also the perfect time to tune up your website.
With 2013 behind us, we encourage staffers to take close look at your website and examine every single page for content, style, tone, and layout. Think about the big questions first and ask yourself: is this page really necessary? What is the main message from this page? Is there a shorter, more effective way of saying it? It’s a best practice to regularly maintain your website to keep it functioning optimally, much like a car.